Cyberization entails the interaction between entities of different nature (Physical and Digital) . While the exchanges in the physical world are defined by the physical laws constrained by geographical and cultural related regulations the others are human defined rules for the relevant Cyber-world.

The penetration of Information Technologies in the Society seems leading to increasing integration conflicts. The transversal nature  of the transformation does not limit the responsibility to the Information Technology domain. Therefore, it is not surprising that related Open Innovation initiatives are even emerging within traditionally conservative fields.